Case study
SurveyGizmo Brand Extension
An expanded illustration and asset library that gave SurveyGizmo a flexible visual language for marketing.
The project
In 2017, SurveyGizmo—now Alchemer—asked me to expand the marketing asset library and brand style.
The original library had been created when the company was founded and had never grown beyond a handful of assets, which the marketing team had used repeatedly over the years.
A library built for reuse
The goal was to create a fuller system the team could use going forward: characters, objects, vehicles, environments, and visual motifs that could support many different marketing stories while still feeling like one world.
The work extended the brand through illustration rather than treating every campaign as a one-off.
Characters, worlds, and objects
Reusable pieces could be recombined into new scenes and messages, giving the team more range without losing visual continuity.
The library made the product story more approachable and gave SurveyGizmo a more memorable visual language for explaining its tools and ideas.
A system the team could keep using
The resulting library gave the marketing team a durable set of visual building blocks instead of another collection of isolated campaign assets.