In 2018-2019 I worked as a lead for a marketing automation platform for B2B customers, with a brand goal targeted as "enterprise future-thinking tech, but informal and personal."
Sometimes, a lead needs to get their hands dirty to solve a problem quick: when we needed a quick turnaround on a marketing short and had yet to establish a brand, I broke out my experience in Adobe After Effects to put together a concise, effective animatic for advertising.